Wondershare Filmora
Filmora is Wondershare’s desktop and mobile video editor that adds AI tools such as media analysis, idea-to-video, video extension and flicker removal.
About this tool
Filmora is a long-standing video editor from Wondershare, designed to make professional editing approachable. It covers the full workflow in one application: recording or importing footage, organising clips, shaping the edit on a timeline, refining picture and sound, adding motion and effects, and exporting the finished video.
AI is now built through that workflow. AI Media Analysis recognises who appears, what happens and what is said in your footage, then labels and summarises clips and proposes edits so you can locate shots faster. Newer AI features include turning an idea into a video, extending clips and removing flicker, and these consume AI credits included with some plans or purchased separately. Screen and webcam recording are built in.
What you can do
AI Media Analysis
Tags people, scenes, actions and speech in footage and suggests edits.
Generative AI tools
Idea to Video, Video Extend and Flicker Removal use AI credits.
Full editing timeline
Organise, cut, colour, mix audio and add effects in one connected workflow.
Built-in recording
Capture screen, camera and microphone directly inside Filmora.
Who is it for?
- A YouTuber finds the best takes in hours of footage using AI tags and summaries.
- A small business records a screen tutorial and edits it in the same app.
- A hobbyist removes flicker from footage shot under artificial lighting.
Before you choose
AI features are billed separately through credits, so costs can grow beyond the base licence.
Some offers bundle creative assets as add-ons that renew automatically; read the terms before checkout.
Frequently asked questions
Who makes Filmora?
Filmora is developed by Wondershare, which also makes other creative and productivity software.
How do Filmora AI credits work?
Many AI features are paid with AI credits; some plans include a monthly allowance such as 1,000 credits, and more can be bought.
Can Filmora help organise footage?
Yes. AI Media Analysis recognises people, actions, scenes and dialogue, then labels clips, summarises them and suggests edits.
Check the official website for current features, pricing, and terms.
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