Mailchimp
Mailchimp is Intuit’s email and SMS marketing platform for small businesses, with automations, analytics and generative AI tools for writing and campaigns.
About this tool
Mailchimp is an email and SMS marketing platform used by small businesses, e-commerce stores and non-profits. It provides templates and a drag-and-drop editor, signup forms and pop-ups, audience segmentation and automations that send messages based on customer behaviour, along with reporting on audience growth and conversion funnels.
Mailchimp belongs to Intuit, and its paid plans include generative AI features for writing and campaign creation. An assistant branded Intuit Intelligence is in limited beta for paying customers, and Mailchimp notes that AI output can contain mistakes and must be reviewed before sending, and that some AI options are English-only. Pricing depends on contact count, with a free plan and a trial of the Standard plan.
What you can do
Email and SMS campaigns
Design messages with templates or custom code and send them by email or text.
Automations
Trigger messages from customer data and behaviour to nurture leads and recover sales.
Generative AI tools
Paid plans include AI help for writing and building campaigns, with Intuit Intelligence in beta.
Analytics and forms
Track audience growth and funnels, and capture subscribers with customisable forms and pop-ups.
Who is it for?
- An online store sends abandoned-cart emails automatically.
- A non-profit emails its community about events and fundraising appeals.
- A café drafts a monthly newsletter with AI suggestions and edits it before sending.
Before you choose
Costs rise with your contact list, and overage fees apply when you exceed contact or email limits.
AI features are limited to some plans and languages, and generated content must be reviewed before sending.
Frequently asked questions
Is Mailchimp free?
Mailchimp has a free plan with limits on contacts and sends. Paid Essentials, Standard and Premium plans add features and higher limits.
Who owns Mailchimp?
Mailchimp is part of Intuit, which also brands some AI features under the name Intuit Intelligence.
Are Mailchimp’s AI features available in every language?
No. Mailchimp states that some AI features and options are available only in English, so check availability for your audience.
Check the official website for current features, pricing, and terms.
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