Recraft
Recraft is an AI image generator for designers, with vector output, reusable custom styles, brand colour palettes and access to several image and video models.
About this tool
Recraft is an image generation platform aimed at designers and brands. Besides its own Recraft models for photographs, illustrations and 3D-style renders, it can produce images directly in vector format, which is rare among AI generators and useful for logos, icons and print work.
Control over style is its main focus. You can create a custom style by uploading a few reference images, then reuse and edit it across projects, apply custom colour palettes and adjust artistic level. Paid plans also provide partner image and video models from other providers in the same interface, along with private generations, shared team workspaces and commercial rights whose exact terms you should check for each plan.
What you can do
Vector generation
Generate images directly as vectors, which makes outputs easier to scale and edit in design software.
Custom styles
Upload reference images to create a reusable, editable style so new images match an existing visual identity.
Design controls
Paid plans add custom colour palettes, a magic wand selection, creative upscaling and prompt extraction.
Multiple models
Beyond Recraft’s own models, paid tiers offer partner image models and, on higher plans, several video generation models.
Who is it for?
- A brand designer generates icon sets in a consistent custom style.
- An illustrator produces vector artwork ready for print and merchandise.
- A marketing team creates campaign visuals that follow a fixed colour palette.
Before you choose
The free plan is limited to personal use; check which plan grants commercial rights before using images for clients or products.
Generated vectors may still need cleanup for production; inspect paths and details in your design tool.
Frequently asked questions
Can Recraft create vector images?
Yes, Recraft can generate images directly in vector format, which users highlight as a distinguishing feature.
Is Recraft free?
There is a free plan for exploring features at a basic level, limited to personal use. Paid plans add more tools, and you should check each plan’s commercial-use terms.
Can I use my own style in Recraft?
Yes, uploading a few of your images creates a custom style that you can reuse and edit for new generations.
Check the official website for current features, pricing, and terms.
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