Buffer
Buffer is a social media scheduling tool for creators and small teams, with an AI Assistant for ideas and rewrites, a community inbox and analytics.
About this tool
Buffer is a long-established social media management tool aimed at individuals, small businesses and agencies. It schedules posts to a wide range of networks, including X, Threads, Bluesky, Mastodon, Substack, LinkedIn, Facebook, Instagram, TikTok, Pinterest, YouTube Shorts and Google Business, from one calendar.
Its AI Assistant helps brainstorm ideas, rewrite drafts and adapt a single post into versions suited to each platform, adjusting tone, length and structure. A community inbox brings comments together for faster replies, analytics show what works, and team features handle approvals. Pricing is per connected channel, with a free plan for getting started and API access on every tier.
What you can do
Multi-network scheduling
Plan and publish posts to more than a dozen social platforms from one calendar.
AI Assistant
Generate ideas, rewrite drafts and repurpose one post into platform-specific versions.
Community inbox
Reply to comments across channels from a single dashboard.
Analytics and approvals
Track performance and route posts through team review before publishing.
Who is it for?
- A freelancer schedules a week of LinkedIn and Threads posts in one sitting.
- A small shop repurposes a product announcement for Instagram, Pinterest and Google Business.
- An agency manages client posts with an approval step.
Before you choose
Paid pricing scales with the number of channels, so costs rise with each additional account.
The free plan limits queued posts and users, which suits trying the tool more than running a team.
Frequently asked questions
Is Buffer free?
Yes. Buffer’s free plan includes ten scheduled posts per channel, one user and the AI Assistant. Paid plans add more posts, users and analytics.
Which networks does Buffer support?
Supported destinations include Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Mastodon, Pinterest, YouTube Shorts, Google Business and Substack.
What can Buffer’s AI Assistant do?
It suggests post ideas, rewrites content, and adapts a single post into versions tailored to each platform’s style and length.
Check the official website for current features, pricing, and terms.
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