Automation

Sierra

Sierra is a conversational AI platform for enterprises to build customer agents across chat, voice, email and messaging, priced on outcomes.

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About this tool

Sierra builds AI agents that large companies use to handle customer conversations and drive revenue, not only service. One agent can be deployed on voice, email, WhatsApp, SMS, chat and even ChatGPT. Its Ghostwriter tool creates a production-ready, multilingual agent from standard operating procedures, transcripts, whiteboard photos, audio recordings or a plain-English goal, with guardrails built in.

Once live, Sierra helps teams improve agents with automated updates based on flagged issues, deep research across conversations, proactive detection of conversations needing attention, multivariate testing and full traces of every tool call and knowledge lookup. Memory links conversations and systems for personalisation. Sierra charges on an outcome basis, so customers pay for the value delivered.

What you can do

Ghostwriter

Builds an agent from SOPs, transcripts, images or recordings, or from a written goal.

Omnichannel deployment

Run one agent on voice, chat, email, SMS, WhatsApp and ChatGPT.

Continuous improvement

Testing, conversation research and proactive alerts help refine agent performance.

Outcome-based pricing

Pricing tied to results achieved rather than seats or raw usage.

Who is it for?

  • A subscription company handles cancellations and retention offers with an AI agent.
  • A retailer deploys one agent on its website, WhatsApp and phone line.
  • A bank tests different conversation designs to improve resolution and satisfaction.

Before you choose

Sierra targets large enterprises; smaller businesses may find lighter tools more practical.

Outcome-based pricing requires agreeing clear definitions of what counts as a successful outcome.

Frequently asked questions

What is Sierra Ghostwriter?

Ghostwriter builds a multilingual, multichannel agent from documents, transcripts, photos, audio or a plain-English description, with guardrails included.

Which channels does Sierra support?

A single Sierra agent definition can serve voice, email, chat, SMS, WhatsApp and ChatGPT.

How does Sierra charge?

Sierra uses outcome-based pricing, so customers pay according to the value its agents deliver.

Check the official website for current features, pricing, and terms.

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