Smartly
Smartly is an AI advertising platform that brings creative production and media buying together to launch, manage and optimise campaigns across social and the open web.
About this tool
Smartly is an advertising technology company whose platform connects two parts of a campaign that are often handled separately: making the creative and buying the media. Its argument is that when creative and media planning are aligned from the start, ads reach the right audiences with fewer last-minute changes and better results.
The Smartly AI Advertising Platform uses AI throughout advertising work, from producing and personalising creative at scale to launching, managing and updating campaigns and optimising performance across leading social channels and the open web. A product called Smartly Brand Pulse is also part of the offer. The company addresses agency, performance, brand and creative teams at large advertisers.
What you can do
Creative production at scale
Build and personalise ad creative for many formats and platforms with AI assistance.
Cross-channel campaign management
Launch, manage and update campaigns across social channels and the open web from one platform.
Performance optimisation
AI helps adjust campaigns to improve results such as cost per acquisition.
Brand Pulse
A named Smartly product within the platform aimed at brand teams.
Who is it for?
- A retail brand produces hundreds of localised ad variants for a seasonal campaign.
- An agency manages paid social campaigns for several clients in one tool.
- A subscription business aligns creative and media plans before launching a new offer.
Before you choose
Smartly is designed for large advertisers and agencies with significant media budgets, not small businesses.
Pricing and channel coverage are not detailed publicly, so request specifics during evaluation.
Frequently asked questions
What does Smartly do?
Smartly provides an AI advertising platform that combines creative production with media management to launch and optimise campaigns across channels.
Who is Smartly for?
It targets agency teams, performance marketers, brand teams and creative teams at larger advertisers.
How much does Smartly cost?
Smartly does not publish prices on its site. Pricing is arranged with its sales team based on the advertiser’s needs.
Check the official website for current features, pricing, and terms.
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