Apollo.io
Apollo.io is a sales platform combining a B2B contact database, outreach sequencing, dialing and AI agents that research prospects and book meetings.
About this tool
Apollo.io gives sales teams a database of business contacts and companies together with the tools to reach them. Representatives can search for prospects, see buying signals such as intent, job changes or website visits, and run outreach by email sequences and phone from the same workspace.
Apollo has added AI agents that handle prospect research, list building, message drafting, follow-ups and meeting booking, asking for confirmation at key moments, and an AI context centre to train them on your ideal customer profile and product. Apollo Anywhere brings its data into your CRM, Gmail, browser and AI assistants such as ChatGPT and Claude, with more than 200 integrations.
What you can do
B2B contact and account data
Search and filter companies and contacts, with unified profiles combining Apollo data and your own CRM records.
Buying signals
Prioritise prospects using intent data, job changes, website visits and other signals.
Sequencing and dialing
Run multi-step email sequences and calls from one workspace, with call recording on higher plans.
AI prospecting agents
Agents take on prospect research, list building, message drafts, follow-ups and scheduling, trained on your ICP and product.
Who is it for?
- A founder builds a first prospect list and runs simple email sequences.
- An SDR team prioritises accounts showing intent and recent job changes.
- A sales team works Apollo data directly inside its CRM and Gmail.
Before you choose
Contact data from any provider can be outdated; verify key details and track bounce rates to protect your sending reputation.
Cold outreach must follow privacy and anti-spam rules such as GDPR, CAN-SPAM and local regulations.
Frequently asked questions
Does Apollo.io have a free plan?
Yes, the Free plan suits exploring Apollo or very light usage; paid plans add credits, AI features and integrations.
What is Apollo Anywhere?
It brings Apollo’s data and actions into tools you already use, such as your CRM, Gmail, the browser, ChatGPT and Claude.
Is Apollo suitable for small businesses?
Apollo says it serves companies of all sizes, with entry plans including email sequencing and pipeline tools.
Check the official website for current features, pricing, and terms.
Similar tools
Seamless.AI
BusinessSeamless.AI is a sales prospecting platform that finds verified contact data, enriches leads and automates outreach with AI agents for sales teams.
HubSpot
BusinessHubSpot is a CRM platform for marketing, sales and customer service, with a free CRM and AI agents for campaigns, prospecting and support.
Clay
BusinessClay is a go-to-market data platform that combines many data providers and an AI research agent to find, enrich, score and route leads.
Attio
BusinessAttio is an AI-native CRM with flexible data models, workflow automation and agents that research leads, score accounts and answer pipeline questions.
Outreach
BusinessOutreach is a sales engagement and revenue platform with AI agents for prospecting, meeting prep, forecasting, deal insights and conversation analysis.
Monaco
BusinessMonaco is a revenue‑focused platform that turns raw interaction data into structured records, builds signal pipelines, and automates email outreach.