Clay
Clay is a go-to-market data platform that combines many data providers and an AI research agent to find, enrich, score and route leads.
About this tool
Clay is a platform for go-to-market teams that need accurate data about companies and people. It brings together many data sources in spreadsheet-like tables, so you can build a list of target accounts, enrich each record with details such as role, company size or technology used, score it and route it to the right sales representative.
Its AI agent, Claygent, browses the web to research custom data points that no provider sells, such as whether a company mentions a product on its site. Clay also tracks signals like job changes, promotions, new hires and company news, and can send emails through its own sequencer or connected tools. Many teams use it as an orchestration layer between their CRM and data warehouse.
What you can do
Multi-provider enrichment
Combine data from many providers in one table to fill in contact and company details with better coverage.
Claygent research agent
An AI agent that searches the web to generate custom data points for each account or contact.
Signals
Track job changes, promotions, new hires, company news and social activity to time outreach.
Routing and sequencing
Score and route leads to reps, then send emails through Clay’s sequencer or a connected sequencing tool.
Who is it for?
- A sales team builds a list of every account in its target market with key attributes.
- A growth marketer enriches inbound leads and routes them in minutes.
- A recruiter tracks job changes among past candidates.
Before you choose
Enrichment and AI research consume credits quickly at scale; set budgets per table and test small batches first.
Collecting and contacting personal data must comply with privacy laws such as GDPR and with email rules in each market.
Frequently asked questions
What is Claygent?
Claygent is an AI agent inside Clay that browses the web to produce custom data points that standard providers lack.
Can Clay send emails?
Yes, Clay offers its own email sequencer and can also work with external sequencing tools.
Who uses Clay?
Clay is used by sales, marketing and revenue operations teams to build lists, enrich data and automate go-to-market workflows.
Check the official website for current features, pricing, and terms.
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