Lavender
Lavender is an AI email coach for salespeople that analyses and improves sales emails, now alongside Ora, an AI agent for writing and running outreach.
About this tool
Lavender is an email assistant designed for sales teams. It plugs into your email client and coaches you as you write cold and follow-up emails, scoring drafts and suggesting changes to tone, length and structure. It analyses your past emails to learn what tends to work for you and your team.
The company now also promotes Ora, an AI sales agent built on the same email intelligence, intended to help write and send outreach. Lavender says it uses a mix of OpenAI systems and its own fine-tuned models, and that it is SOC 2 certified and GDPR compliant. It also runs free training, including a sales email certification and a weekly newsletter.
What you can do
Real-time email coaching
Get a score and specific suggestions while writing sales emails, focused on clarity, length and tone.
Personal email analytics
Lavender studies your historical emails to identify which patterns lead to replies for you and your team.
Ora sales agent
An AI agent that uses Lavender’s email insights to help build and send outreach.
Training and certification
Free courses and a sales email certification help representatives improve beyond the tool itself.
Who is it for?
- An SDR improves cold emails before sending them to new prospects.
- A sales manager standardises email quality across a growing team.
- A founder doing outbound learns which email structures get replies.
Before you choose
The tool connects to your mailbox; involve your IT team to review permissions and security before installing it company-wide.
Coaching scores are guidance rather than a promise of replies, so keep testing messages with your own audience.
Frequently asked questions
Is Lavender free?
Lavender’s email coach can be installed for free, and paid plans add more features for individuals and teams.
What is Ora?
Ora is Lavender’s AI sales agent, built on the company’s email intelligence to help create and run outreach.
Is Lavender secure?
Lavender says it holds SOC 2 certification and complies with GDPR. Expect your IT team to review its access to your email provider.
Check the official website for current features, pricing, and terms.
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