Ahrefs
Ahrefs is an SEO and marketing platform built on its own web index, covering backlinks, keywords, site audits, content and brand visibility in AI chatbots.
About this tool
Ahrefs built its reputation on backlink data from its own web crawler, and it remains a reference tool for understanding who links to a site and why competitors rank. Around that index it offers keyword research, competitor and PPC analysis, site audits, rank tracking, content optimisation and local SEO for Google Business Profiles.
Ahrefs has extended the platform to AI search. Brand Radar tracks mentions, citations and sentiment of brands across AI chatbots using a large database of prompts, and you can follow your own prompts as an add-on. An AI assistant answers questions about your data inside the product, and Letaido, a separate AI marketing platform, runs agents that build reports and automate workflows.
What you can do
Backlink and keyword data
Analyse link profiles, referring domains and keyword rankings from Ahrefs’ own index of the web.
Site audit and monitoring
Crawl your site for technical SEO issues and monitor its health; Ahrefs offers some site monitoring for free.
AI visibility tracking
See how brands are mentioned and cited across AI chatbots, and track your own prompts by platform and location.
AI assistant and content tools
Ask questions about your data in plain language and use AI tools to find topics and align content with search intent.
Who is it for?
- A link builder studies the backlinks behind a competitor’s top pages.
- A marketing lead tracks whether AI chatbots recommend the brand.
- A site owner fixes technical issues flagged by a recurring audit.
Before you choose
Prompt tracking for AI visibility is billed by checks, and overage is charged at the end of the month; set limits that match your budget.
Organic traffic numbers are estimates; use them for comparison and trends rather than as exact figures.
Frequently asked questions
What is Ahrefs best known for?
Ahrefs is best known for backlink analysis powered by its own crawler, alongside keyword research and site audits.
Does Ahrefs track AI search?
Yes. Ahrefs follows how AI chatbots mention, cite and describe brands, and tracking your own prompts is available as an add-on.
What is Letaido?
Letaido is a separate Ahrefs product in which AI agents use your connected apps and data to produce reports and automate tasks.
Check the official website for current features, pricing, and terms.
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