Semrush
Semrush is an SEO and online visibility platform for keyword research, competitor analysis, site audits, rank tracking and brand visibility in AI answers.
About this tool
Semrush is one of the most widely used platforms for search marketing. It helps you find the keywords customers search for and how hard they are to rank for, see how competitors earn traffic and advertise, audit your site for technical problems and track rankings day by day. Market research and local SEO tools extend it to whole industries and map listings.
As search shifts toward AI assistants, Semrush has added tools that measure brand visibility in AI answers. It reports how often your brand and pages appear in responses from ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews, tracks sentiment and lets you monitor custom prompts. Its data can also be brought into AI chats to plan strategies.
What you can do
Keyword and competitor research
Explore search demand and difficulty, then see the keywords, pages and ads that bring traffic to competing sites.
Site audit and rank tracking
Detect technical SEO problems and follow daily positions for the keywords and websites you monitor.
AI search visibility
Track how often AI assistants and AI Overviews mention or cite your brand, and how they describe it.
Local and market research
Manage local listings and reviews, and study market size, audiences and traffic trends across an industry.
Who is it for?
- An SEO consultant audits a client site and prioritises technical fixes.
- A content team finds keyword gaps where competitors rank and it does not.
- A brand manager monitors how AI assistants describe its products.
Before you choose
Traffic and keyword volumes are estimates modelled by Semrush, not your actual analytics; compare them with Search Console data.
Plans limit the number of projects, tracked keywords and prompts, so match the tier to how many sites and markets you manage.
Frequently asked questions
Is there a free version of Semrush?
Semrush offers a free trial of its paid plans. Prices shown depend on your region and billing period.
Can Semrush track visibility in ChatGPT?
Yes. It measures brand mentions in ChatGPT, Gemini, Claude and Perplexity responses, as well as in Google’s AI Overviews.
Who is Semrush for?
It serves freelancers and small businesses on entry plans up to agencies and enterprises managing many sites and markets.
Check the official website for current features, pricing, and terms.
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