Marketing

SE Ranking

SE Ranking is an SEO platform for rank tracking, keyword and backlink research, site audits and content, now with AI search visibility tracking via SE Visible.

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About this tool

SE Ranking is an all-in-one SEO platform used by in-house marketers and agencies. It tracks rankings across major search engines, researches keywords, competitors and backlinks, audits websites and helps create and optimise content with AI suggestions. Integrations with Looker Studio, Google Analytics, Search Console and Matomo bring traffic data into one place.

The company has expanded into generative engine optimisation. SE Visible measures how often a brand is mentioned across AI search engines, including Google AI Overviews and AI Mode, Perplexity and ChatGPT, with sentiment, share of voice, competitor benchmarks and a breakdown of which prompts trigger mentions and which sources AI answers cite. Agencies can add white-label reporting and client-facing tools.

What you can do

Rank tracking

Monitor daily positions for thousands of keywords across major search engines.

Research toolkit

Analyse keywords, competitors and backlinks with traffic estimates from SE Ranking’s datasets.

SE Visible for AI search

Track brand mentions, sentiment and share of voice in AI Overviews, Perplexity and ChatGPT.

Agency reporting

White-label dashboards and scheduled reports with AI summaries for client work.

Who is it for?

  • An agency reports monthly rankings and AI visibility to several clients under its own brand.
  • An in-house SEO finds keywords where competitors outrank the site and plans content.
  • A brand checks which sources AI assistants cite when answering category questions.

Before you choose

Plans are sized by tracked keywords and prompts; estimate your needs to avoid paying for upgrades mid-contract.

AI visibility data reflects samples of prompts and changes quickly, so treat it as directional.

Frequently asked questions

What is SE Visible?

SE Visible is SE Ranking’s product for tracking brand mentions, sentiment and share of voice across AI search engines and chatbots.

Which AI engines does SE Ranking track?

Its AI results tracking covers Google AI Overviews and AI Mode, Perplexity and ChatGPT, according to the pricing page.

Is SE Ranking suitable for agencies?

Yes. It offers white-label reporting, client-facing tools and scheduled reports designed for agencies managing many sites.

Check the official website for current features, pricing, and terms.

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