Brand24
Brand24 is an AI-powered media monitoring tool that tracks brand mentions across social media, news, blogs, video, forums, podcasts and reviews with sentiment analysis.
About this tool
Brand24 is a social listening and media monitoring service. You enter keywords such as your brand, products or competitors, and it collects mentions from social networks, news sites, blogs, videos, forums, podcasts and review platforms, drawing on what it says are about 25 million sources monitored continuously.
AI features classify mentions as positive, negative or neutral and summarise discussions. Analytics measure reach and engagement, show the most active sites and profiles, the share of influential authors, the most shared links and a word cloud of the context around your keyword. A presence score benchmarks awareness over time, and reports help PR teams measure coverage.
What you can do
Mention monitoring
Collect brand and keyword mentions from social, news, blogs, video, podcasts, forums and reviews.
Sentiment analysis
AI sorts mentions into positive, negative and neutral to spot reputation issues quickly.
Reach and influencer analysis
Measure the audience size of mentions and identify the most influential authors.
Presence score and reports
Benchmark brand awareness over time and export PR coverage reports.
Who is it for?
- A PR team detects a negative story early and prepares a response.
- A startup compares its share of online conversation with two competitors.
- A marketing team finds influencers already talking about its product category.
Before you choose
Plans limit the number of keywords and mentions, so broad brand names can exhaust quotas quickly.
Sentiment detection can misread sarcasm or mixed opinions; review important mentions manually.
Frequently asked questions
What sources does Brand24 monitor?
Brand24 tracks social media, news, blogs, videos, forums, podcasts and review sites, which it says amounts to around 25 million online sources.
Does Brand24 analyse sentiment?
Yes. It uses AI sentiment analysis to label mentions as positive, negative or neutral and to highlight shifts in tone.
Can Brand24 measure brand awareness?
Yes. Its presence score and reach metrics benchmark how visible your brand or topic is online over time.
Check the official website for current features, pricing, and terms.
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